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Aj. Paul Kalin, lecturer of iMTM program, who uses students’ success as a motivator for his work. 

One of the best things about working as a lecturer is to see students’ achievements. Let’s talk with Aj. Paul Kalin, lecturer of iMTM program, who uses students’ success as a motivator for his work. 
Would you introduce yourself and your specialty briefly?

“My name is Paul Kalin. I was born and raised in France. Growing up in a multicultural environment has made me an open-minded individual from a young age. I enjoy exploring cultural diversity and this led me in learning different languages. Currently, I have a good command of French, English, and Chinese. I have obtained a double Master’s degree: one Master’s Degree in Law, Economy and Management (International Business and Affairs) in France; another Master’s Degree in Business Administration in Taiwan. Passionate about marketing and consumer behavior, I’m constantly researching on these two areas to enhance and share my knowledge with different communities.

Course you’re teaching, for which year, and what benefits of this course?

“I’m currently teaching three courses in iMTM: Digital Marketing (1st year), Sales Management and Store Operations (1st year) and New Product Development and Category Management (2nd year). These three courses focus on different essential aspects of Modern Trade Business. Digital Marketing focuses on understanding consumers and designing the right marketing strategies to communicate with the consumers through modern digital tools. Sales Management and Store Operations equips students with knowledge and skills to work as sales representative or customer service representative in Modern Trade Business. New Product Development and Category Management places emphasis on identifying new business opportunities and developing new products for Modern Trade Business.”

What is the highlight of iMTM program?

“iMTM program is a 3.5-year bachelor degree program specializing in Modern Trade Business Management. Our program offers students knowledge and practical skills in different areas of Modern Trade Business Management such as sales and marketing, operations management, people management, and so on. In order to cope with the dynamics of the job market, iMTM program has designed a Career Development Roadmap for iMTM students, focusing on soft skills, digital literacies, and an entrepreneurial mindset. Students get the opportunities to participate in various workshops and seminars in order to enhance their skills and optimize their readiness to work.”

How do you convince students to study iMTM at PIM?

“iMTM program is designed for students who dream to be Retail Tech Entrepreneurs. Aside from the different courses that iMTM program offers in order to shape students’ expertise in Modern Trade Business Management, students can also accumulate 1 year of working experience through 4 internships. The integration of coursework and internship can allow students to apply the knowledge they gain in the classroom to their internship and the knowledge they learn at their internship in the classroom. This approach will enhance the knowledge and practical skills through knowledge application in different situations. Moreover, students can also build their early professional network as their work closely with industry experts through internships and academic-industrial collaboration projects.”

As a teacher, how do you motivate yourself?

“I think what motivates me the most, is the achievement of the students. So whenever I see students achieve something, for example winning a competition or being able to come up with a business plan, I feel very happy. And sometimes when I feel tired and also lack of energy or when I see the smile on the student faces, that also boosts my energy and makes me want to teach them further.”

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