“It is our sincere dream and hope to ultimately develop them to be ‘retail innopreneurs’ who are keen on retailing with innovative and entrepreneurial mindset.
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“I am Sunida Piriyapada, head of iMTM program, I earned my doctorate degree in Technical Economics and Management from Dalian University of Technology, China, fully funded by Chinese government scholarship. Currently, I have a deep interest in digital marketing, psychological consumer, and sustainable tourism. Especially for Digital marketing, I had over 10 years of marketing experience working, I was a strategist, this position involved a lot of creativeness and free-thinking, to invent and develop fresh ideas that the customers would like. I had learned so much about marketing along my past experiences, and I know I still have a lot to learn for being a marketing professor.

Much of my career has focused on marketing and communications. I taught marketing principles to undergraduate and graduate students for a number of years. Later, I taught digital Marketing for at PIM, and customer behavior of course is a very important component of Marketing where I put those principles into practice, Ultimate goal of this course is to prep students are able to lead all marketing activities from social media and digital campaigns to advertising and creative projects, it includes developing plans and strategies to help establish a brand, allocating resources to different projects, generating new business leads. Ultimately, they will be able to run a marketing department in ways that promote higher profitability and competitiveness.

iMTM program is proud to prepare our students with the practical knowledge and future skills that the workforce will necessarily need in 2025 which is a new focus on transferable soft skills e.g. digital literacy, analytical and critical thinking, self-management, social and emotional intelligence, and creative and innovative mindset. Through a case study, lecture, project work, and apprenticeship, our students will be shaped in a value immersed and the technology-enabled environment. It is our sincere dream and hope to ultimately develop them to be “retail innopreneurs” who are keen on retailing with innovative and entrepreneurial mindset.

In today’s highly competitive and fast-paced technology industry, iMTM program has been focused on retail tech startups since we literally encourage our students to move forward to digital transformation, after graduating 3.5 years, as a result of the accumulation of intensive working experience with future job skills needed, they will be future leaders in retailing who have mentally powerful mindsets to meet ever-changing business dynamics. Certainly, iMTM graduates are certainly ready to pursue a career in the retail or related field industry”